Preheat oven to 350F.
In a small saucepan, warm the milk till just room temperature, at most barely warm to the touch. Add the yeast and sugar and let sit.
Pour yeast mixture into bowl of a stand mixer fitted with a paddle attachment.
On low speed add the eggs and beat till blended.
Then add the dry ingredients, and the melted butter.
Increase mixer speed to medium-high and beat for 6 more minutes. Take the bowl off the mixer and scrape the dough away from the bowl—it will be very soft at this point.
Put a towel over the bowl and in a warm corner, allowing it to rise until it nearly doubles in size.
Fold the dough over itself until it collapses, then pour into the prepared pan. Cover again with a towel and let rise to the top of the pan.
Bake cake for 25-35 minutes, until a skewer inserted comes out clean. Cool until handleable and turn onto serving tray.
Pour a few shots of rum mixed with simple syrup over cake, slice and serve with poached cherries and a dollop of whipped cream.